Selling your craft online via etsy, another venue, or your own website has so many benefits.
Having an online presence is one of the most important things you can do for your handmade business.
If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!
I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.
I also share the 5 things you need to get a handle on before you can start successfully selling your work online.
P.S. The body of this episode is a replay of a classic episode from the archives. Since I started the show in 2014, there are a number of really valuable episodes in the archives that you may not have heard before – so I’ll be highlighting them every so often over the coming months.
P.S. This month, I’m running a mammoth giveaway to celebrate the brief re-opening of Thriver Circle membership AND the opening of registration to my flagship course, Set Up Shop.
I’ve never done a giveaway like this before – the lucky winner is getting a HUGE prize!
The members of my private online community for makers – The Thriver Circle – are the most awesome, supportive group of people out there… and I wanted to take the chance to say thank you to them by giving every member the chance to win this very special prize.
This giveaway is open to both current and NEW members – so if you’re not already a member, you can enter by signing up while membership is open!
Find out all the details of this mammoth giveaway right here.
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Quotes and highlights from this Episode:
- You need to create an enticing, well functioning, cohesive and professional online shop.
- ‘An online shop takes time and dedication but it is worth it’. {Jess}
- You can accept orders while you sleep.
- You are more likely to be accepted by retailers.
- You don’t have to have heaps of stock already made.
- You can reach your ideal customer no matter where they live.
- You can start selling for a low initial cost.
- You can work and sell from the comfort of your new home.
- An online shop makes it easy for people to buy your work.
- A strong online presence is very important.
- The 5 things you need before you are ready to sell craft online?
- 1. An attractive and useful product.
- 2. A brand.
- ‘Smart business people quickly realise the power of branding in all that they do’. {Jess}
- Without constraints we have no boundaries or barriers.
- 3. The ability to take stellar product photos.
- ‘Your photographs will make or break your business’. {Jess}
- 4. A basic understanding of SEO (Search Engine Optimisation).
- 5. You need courage.
- ‘Without courage you won’t succeed’. {Jess}
- You need to believe in your brand, your products, and your photography.
