This week – in the third Q&A podcast – I answer three great questions from listeners that many of you have probably asked yourselves at some point.
How do you cope when you decide to change your brand direction – specifically: what do you do with that heap of materials you have that no longer fit your brand direction?
What do you do when someone asks you ‘how did you make that’?
Finally, is asking your customers for reviews a good idea? How should you approach this?
And as always, please keep the questions coming! Send me an email, let me help – that’s why I’m here…
Quotes and highlights from this Episode:
- Don’t dilute your brand by using materials that aren’t in line with it.
- You need to think about what this will do to your brand.
- Sell on old stock, mark it down to a sunk cost or re-purpose your old supplies.
- “Follow the clear idea of your brand and make it stronger.” {Jess}
- The people who are going to buy from you are not the same people as those who would make what you make.
- Your customer is the person who can’t make what you make.
- Tell a story of your process, a story of how your item is made.
- Put some detail of your process in your product descriptions.
- Make process a positive part of your marketing.
- Episode 8 – How to Deal with Copycats
- “Reviews are the lifeblood of micro businesses like ours.” {Jess}
- The more positive reviews you can get, the more confident a new customer will be in buying from you.
- Asking for a review is asking the customer to go above and beyond the transaction.
- Be aware that asking for feedback runs the risk of reaching people who may not leave a 5 star review.
- Asking for personal feedback rather than a review is a great way to find your happiest customers.
- Don’t be afraid to follow up with your happiest customers – those who’ve already told you they love their purchase – to ask them for a public review.
- Keep your follow ups simple, sweet and genuine.
Download/Listen to this Episode
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