Your micro-niche is your super-speciality. It is the one product (or product line) that defines your business – and the one that makes you recognisable amongst your competitors.
We all begin creating because we love it – but taking that step from making for fun to making to sell changes the playing field completely.
We can’t make everything we want to all the time – we need to try and find a micro-niche. Something people want that you make really well. Something specific, that makes you stand out from the crowd.
Once you discover this micro-niche you, will find it much easier to run a profitable business.
If you are yet to find your micro-niche or are yet to consider this idea – take a listen to this podcast for ideas on how to find your own micro-niche.
Quotes and highlights from this Episode:
- The key point here is the moment when you change from doing craft for fun to trying to sell it.
- This ‘When parents find out their daughter makes jewelry‘ video made me laugh – I appreciate the satire, because as much as I value what I do (and what all artisans do) there is an element of truth in it.
- ‘Growing a business is hard work, it will take a long time and you have to be patient.’ {Jess}
- You need to get more specific with what you are making, you need to find your micro-niche.
- ‘You want to be the master of one specific type of thing.’ {Jess}
- Look to successful people and think about what they make. Do they have a micro-niche?
- When you find your micro-niche you will be able to define your target market.
- ‘Constraints are a beautiful thing when it comes to creativity.’ {Jess}
- You are more likely to become successful with a small group of people than with everyone.
- Remember that less is more.
- You may have to give some stuff up – and that is ok.
- Your micro-niche may be a theme rather than a product.
- So, how do you figure out what your micro-niche is?
- 1. Follow the market – what are your best sellers and why? Don’t be afraid to ask your community.
- 2. Consider your niche market. Who are they?
- 3. Do some research and see what your competitors are doing right and wrong.
- ‘Your brand story is going to be incredibly powerful here.’ {Jess}
- Finding your micro-niche may mean you need to change things, re-organise or drop products.
- If you don’t have a micro-niche it will be incredibly hard to have a profitable business.
- Finish this sentence: “I am the person who sells…”
- ‘Be the one that people think of.’ {Jess}
Download or Listen to This Episode
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