by Jess | Courses, Other, Podcasts, Wholesale
So you want to get your handmade products into shops, galleries, or boutiques… BUT – how do you find the right ones to approach?
There are a ton of ways to do this – many of which we teach in my newly available course – Wholesale Know-How – but in this episode, I’m outlining just 5 of the strategies you can use to track down potential new stockists who would be a perfect fit for your product.
It’s important to get this step right, so you don’t waste time approaching the wrong type of stores. Of course, not every store you approach will say yes (even if you are a perfect fit!) but you vastly increase the likelihood of a store buying from you if you do the research and hard yards beforehand to make sure they’re a great fit.
by Jess | Courses, Wholesale
Hey Thriver, Do you dream of walking into your favourite boutique or gallery store, and seeing your beautiful creations on the shelves? Do you love the idea of just making, and letting someone else do the ‘selling’ for you? Do you want to get your work out...
by Jess | Branding, Courses, Podcasts
Do you have an intentional brand for your handmade business that draws in your ideal customer – and actually repels those who aren’t?
People make a split-second decision about your business the moment they see your branding – whether that’s your website, instagram feed, business card, market stall… any touchpoint they have with your business.
Are you sending the right message?
Are you engaging and enticing your ideal customers with your branding? Or are you making one of many branding blunders that will turn them away?
In this episode, I talk to my friend and branding expert Julie Gibbons about all things branding. We discuss:
why branding is more about emotion than logic
how you might be fading into the noise through haphazard branding
the most important first step you need to take in order to craft a compelling brand
and much more!
by Jess | Courses, Set Up Shop
I’ve had numerous people ask me over the years “why is Set Up Shop so cheap?!” And, you know – I get it. There are other people out there teaching makers how to run successful businesses. I’ve been doing this since 2013 – I’ve...
by Jess | Courses, Etsy, Motivation, Podcasts
Do you like the thought of making money while you sleep? Of not having to make an order till you’ve already been paid? Or how about having your weekends all to yourself? All of these reasons – and more – are why I personally LOVE selling my...
