What is an ideal customer, and why does knowing who they are matter? [234]
How can you sell if you don’t know who you’re selling to? All the marketing and advertising in the world won’t help your handmade business grow if you’re talking to the wrong people. So – who are the right people? They are your ideal...[213] 10 Things I Wish I’d Known when I Started my Handmade Business
As of this month, I’ve been fully-self employed as a maker for a whole decade! It got me thinking – what are some of the things I wish I’d known about running a handmade biz when I got started? Things that surprised me, challenges that I didn’t...[209] 16 Strategies to Survive the Silly Sales Season
It’s the silly season! And that means that you’re going to be busy – real busy – both in your business and in your life.
So how do you make sure to stay on top of everything while maintaining your sanity?
That’s what today’s podcast is aaaaaall about. I’ve got 16(!) strategies that will help you stay sane and survive the silly sales season when you’re running an online business.
[207] So you want to run an Instagram challenge…
Have you ever thought about running your own Instagram challenge?
Maybe you want to grow your followers and your community.
Maybe there’s a cause you want to promote, or something you want to celebrate.
Whatever the reason, Instagram challenges can be a lot of fun, and a great way to engage your followers… but they are also a LOT of work.
In this episode I chat to my friend Amanda Adams about her experience running her successful IG challenge #bpsewvember over 5 consecutive years.
Making It Podcourse – Week 3 – MARKETING
Today is the third week of the course, and in it, I talk about all things marketing.
What exactly IS marketing? Why does it matter? What is your Brand Story and how should you tell it? What is visual marketing? What is SEO and why does it matter? I’ll also discuss how to use social media, a mailing list, and more.
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