by Jess | Interviews, Marketing, Podcasts
You’ve heard you should be using email to market your handmade business – but how do you get people to open – and act on – your emails?
My guest on this episode – Katie Salmon – is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel.
But Katie knows that not all businesses are ready to outsource their marketing, so this year, she co-founded Shop Pop, a one-stop resource center with marketing education and templates. Through Shop Pop, Katie hopes to help shop owners get the skills and confidence they need to do better their marketing in less time.
by Jess | Marketing, Podcasts, Time Management
One of the most common laments I hear from my students is that ‘I’m not where I thought I’d be by now’.
There are oodles of reasons this may be. Life happens.
But one of the most common reasons is a lack of commitment and focus.
If you don’t commit to carving out the time to do your work – and then actually doing it – you simply won’t move forward.
Obligation, procrastination, lack of confidence – all of these things can get in the way of us actually doing the work. Goodness knows I’ve been there myself too many times to count.
But the people who succeed… they’re the ones that show up, consistently – for years – and just do the work.
Over, and over, and over again.
by Jess | Marketing, Organisation, Other, Podcasts
As per popular demand in the Thriver Circle (my membership community for makers) – this premium episode is all about stats.
I cover the what, why, when & how of tracking stats in your handmade business – and I’ve got a downloadable spreadsheet you can use right now to get started!
by Jess | Marketing, Podcasts
Can you successfully transition from selling at markets and in shops to selling online… when you make one-of-a-kind designs?
This is a very special episode of the show – in which I take you inside my membership community – the Thriver Circle – and share one of our Business Intensives.
by Jess | Marketing, Podcasts, Social Media
Craftivism: the act of combining activism with craft. In this episode I bring back previous guest Cath Young to talk about this topic, which she embodies in her business My Bearded Pigeon. I first spoke to Cath on the show way back in Episode 47. I loved chatting with...
by Jess | Marketing, Podcasts, Thriver Circle
Is email marketing part of your strategy for 2019? If you have a business that lends itself to cultivating customers who buy from you again and again, then I strongly suggest email marketing should be a vital part of your marketing strategy. There are so many benefits...
