by Jess | #MakingItPodcourse, Marketing, Podcasts
This week on the #MakingItPodcourse is about all things marketing! But what exactly IS marketing? Why does it matter? In this lesson, I outline the fundamentals of marketing, and give you a list of things you need to know about your business – and about...
by Jess | Community, Etsy, Marketing, Podcasts, Retail, Shop Design, Thriver Circle
This month’s member-exclusive episode was inspired by a question asked on our last Thriver Circle monthly call. “How do I get more of my customers to leave reviews?” I had a pretty lengthy answer on the call, and I realised… I have quite a few...
by Jess | Community, Courses, Etsy, Handmade Biz Tips, Marketing, Motivation, Photography, Podcasts, Products
To celebrate hitting the 150 episodes milestone, I’ve put together a roundup of 10 unmissable episodes from the last 3 years of the show! It was a tough choice – but I’ve narrowed it down to 5 solo shows and 5 interviews that will inspire you,...
by Jess | Etsy, Marketing, Organisation, Podcasts, Reviews, Social Media
Today I’ve got a suite of awesome digital tools and apps that will help you more effectively and efficiently run your handmade business. There are all tools I’ve tried and/or use on a regular basis to manage my own businesses – and I’ve...
by Jess | Marketing, Podcasts
Today’s story is of a woman who has come full circle. Priyanka hails from a family of jewellers in Mumbai, but calls San Francisco home. After working in a corporate career, a certain life event made her realise how meaningful jewellery can be… and...
by Jess | Marketing, Podcasts
Do you have a mailing list for your handmade business? Even if you haven’t started your business yet, you can start collecting email addresses to ensure that you start off with a bang. If you do have a business, then you need to be using email marketing...