by Jess | Marketing, Podcasts
Have you used Facebook Live to market your handmade business yet? If so – how did it go (share with us in the comments!). If not – why not? Is it the fear of being live on camera? Is it that you don’t know what to talk about? Is it that...
by Jess | Blogging, Etsy, Marketing, Podcasts, Q&A, Shop Design, Time Management, Website
Do you ever wonder what digital tools and software other people use to run their businesses? I do – and I get asked about various and sundry software solutions a lot, too. So, this week, I decided to do a big round-up of all the digital tools &...
by Jess | Marketing, Podcasts
Have you got a mailing list for your business? If you don’t – you should! A mailing list is the most direct and intimate form of communication with your customer. It’s a must-have for marketing. BUT – how do you encourage people to sign up? And...
by Jess | Branding, Marketing, Money, Organisation, Other, Podcasts, Products, Time Management
You could be eating away at your profits without even realising it. However, there are lots of ways you can make little tweaks to your handmade business in order to increase your profit margin. I ran a week-long free course a few years back on this topic, and I...
by Jess | Marketing, Organisation, Other, Podcasts
Your micro-niche is your super-speciality. It is the one product (or product line) that defines your business – and the one that makes you recognisable amongst your competitors. We all begin creating because we love it – but taking that step from making...