by Megan Eckman | Photography, Products, Studio
Megan here! I have some very exciting news to share today. After three long years, my boyfriend finally received his MFA in Photography. He’d always dreamed of becoming a professor at a prestigious art school but due to the recession, the colleges...
by Katia Donohoe | Marketing, Organisation, Products
Once your business grows, the way you release your products will organically change and you might feel the need to create items in advance like a nice creative squirrel. Last year I realised that I desperately need to have a box with products that are not in the shop...
by Jess | Blogging, Etsy, Marketing, Money, Motivation, Products, Set Up Shop, Shop Design, Social Media, Time Management
There is so, so much that goes into having a successful online craft business. Truly, the path is long, and can be hard, and has so very many steps. However, I’ve been in the handmade business for a long time now, and over the last few years I’ve...
by Jess | Etsy, Marketing, Organisation, Products, Q&A, Set Up Shop
Today’s question is from Annaliese, who asked on the C&T Facebook page: I’m struggling with how to manage multiple ways of selling (eg. own site, etsy, madeit, markets, consignments etc) when about 95% of my work is OOAK and can’t be...
by Jess | Marketing, Products, Q&A, Shop Design
This week’s question is from Kelly, who writes: Hey Jess! What’s the best way to include multiple lines (which aren’t necessarily a similar product to your dominant line) in your business? For example – mainly selling watercolour paintings, but...
by Jess | Marketing, Products
Have you heard of an ‘elevator pitch’? Basically, it is a statement that sums up what you do in your business that can be delivered in the time it takes to ride an elevator – about 60 seconds or so. I don’t know about you, but often people will ask me – “so what do...