by Jess | Etsy, Podcasts, Videos, YouTube
I see so many Etsy sellers make the same mistakes over and over – which end up sabotaging their potential success. In the 12 years since I started my own Etsy shop, I’ve worked with thousands of other makers, helping them to find success on this platform....
by Jess | Podcasts, Social Media, Videos, YouTube
Do you ever want to just remove social media from your life? Does it feel like it takes up too much of your time or energy – and do you find yourself getting stressed out by it? Whether it’s for personal or business use, sometimes it can be refreshing (not...
by Jess | Marketing, Podcasts, Videos, YouTube
How can you sell if you don’t know who you’re selling to? All the marketing and advertising in the world won’t help your handmade business grow if you’re talking to the wrong people. So – who are the right people? They are your ideal...
by Jess | Photography, Podcasts, YouTube
I’ve made aaaaalllll the product photography mistakes – and today I’m sharing 5 whoppers you need to avoid in your own handmade product photography. Yep, I did all of these in the beginning – and they are all really good ways to destroy the...
by Jess | Photography, Podcasts, YouTube
Stellar product photos are KEY to successfully selling your handmade creations online. There are lots of ways you can work to improve your photos (and if you need help, the C&T Guide to Product Photography will help) but today, I wanted to focus on 7 types of...
by Jess | Other, Podcasts, Videos, YouTube
As a seller, it’s your job to anticipate – and answer – any objections your customer may have to buying your product. Another way of putting this – don’t leave any of your customer’s questions unanswered! This sounds obvious, but...