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{A note from Jess: There are a phenomenal amount of useful and informative books/ebooks/courses out there – so how do you choose which ones are right for you? Megan & I decided to start a monthly review series here on the blog where we share our favourites with you. If you know of a great book or info product out there that you think we should take a look at, make sure to contact us and let us know about it! Now, on to the review, take it away, Megan…}
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Our good friend Karen Gunton of build a little biz just created an amazing e-book that is the culmination of her passionate drive to help creative business owners harness the power of visual marketing.
We’re a visual culture and nowadays an image says much more than a thousand words.
Images get shared more on Facebook, images express your brand to someone at a glance, and image turn lookers into buyers.
So why not use that to your advantage? With Karen’s book you can Build Your Visual Marketing Mojo.
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Build Your Visual Marketing Mojo (This site/resource is no longer available)
By: Karen Gunton
Famous for: Build a Little Biz (This site/resource is no longer available) and a wealth of e-books on marketing and branding
What It Includes:
- 52-page e-book
- Tons of brainstorming assignments
- A brand style guide
- A strategy guide
- A long list of photo resources
- Printable planners
Why We Loved It:
There’s no denying that images sell and Karen has made it SO EASY to create a visual marketing strategy for your business.
She walks you through every step of the process, from all the different types of visual content to detailing what your brand stands for.
Her book covers product photography, banners, testimonial images, brand messages, and even the images on your site itself. Oh, and lots more!
After working through this book, you will have created highly sharable images that not only look professional but that people instantly recognize as ‘yours’. But more than that, you’ll have an action plan of how to use those images to get people aligned with your business and ready to come to you this holiday season for their shopping.
The best part? You can create these images using free technology and just a few simple techniques! Thank you, Karen!!
Check out more about the workbook here (This site/resource is no longer available).
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C&T Trees: 4 out of 5!
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P.S. If you get the C&T email updates, make sure to keep an eye out for today’s email… Karen is offering our email subscribers an extra-special deal…
{Disclaimer: C&T is an affiliate of this product. We give honest reviews and only recommend stuff we think is genuinely useful and practical.}
